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Visuell hierarki finns \u00f6verallt. P\u00e5 hemsidor, flygblad och p\u00e5 kaffeautomaten p\u00e5 jobbet. Id\u00e9n \u00e4r att n\u00e5 fram med ett budskap till anv\u00e4ndaren. Detta kan till exempel vara att f\u00f6rmedla en k\u00e4nsla eller kanske en viss information som anv\u00e4ndaren ska ta till sig. <\/p>\n\n\n\n
Att kunna skapa en visuell hierarki \u00e4r viktigt f\u00f6r att kunna leda din bes\u00f6kare genom ett material. M\u00e5 detta vara en hemsida eller ett flygblad. Med en tydlig visuell hierarki lyfter du fram en fokuspunkt och guidar mottagaren genom ditt grafiska material. Notera bilderna nedan.<\/p>\n\n\n\n Vart b\u00f6rjar ni titta? troligtvis enligt denna ordningen:<\/p>\n\n\n\n \u00d6gat f\u00f6rs\u00f6ker att behandla det som presenteras och en visuell rangordning har skapats. Genom att endast \u00e4ndra lite p\u00e5 bildernas storlek och position kan man \u00e4ndra fokuspunkt och den visuella hierarkin \u00e4ndras.<\/p>\n\n\n\n Fokuspunkten \u00e4ndras och den visuella hierarkin \u00e4ndras. F\u00f6rhoppningsvis dras f\u00f6rsta anblicken mot den v\u00e4nstra bilden. \u00d6gat har som vana att dras till s\u00e5dant som sticker ut ifr\u00e5n det vanliga. <\/p>\n\n\n\n Detta g\u00f6r att det skapas en sp\u00e4nning inom oss och vi blir nyfikna. Man kan p\u00e5 s\u00e5 vis skapa en visuell guide f\u00f6r \u00e5sk\u00e5daren f\u00f6r hur ens material skall avsynas. <\/p>\n\n\n\n Notera bilden nedan. En enkel poster som till exempel skulle kunna vara en hemsidas front. <\/p>\n\n\n\n<\/a><\/figure>\n\n\n\n
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